Tuesday, June 29, 2010

Empire at 30

STARWARS.COM has recently unearthed an interesting pop culture relic as part of their 30th anniversary tribute to The Empire Strikes Back... recordings from a telephone advertising campaign from 1980. They were apparently discovered on a very old cassette tape recording (most likely the only copy left) from someone involved in the campaign. In what seems a bit silly by today's standards, in 1980 anxious fans had very few options to get news about the latest installment of Star Wars. The 800 number was an innovative solution. I remember hearing about this at the time, but I have no recollection of ever calling... unlike my many fruitless calls to get my voice on the Dr. Demento Show...